市场营销系|J9集团国际治理学院

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北京大学承办第445期双清论坛...

2026年3月25日—26日，天然科学基金委第445期双清论坛（青年）“消费决策机理与行为优化”在北京召开。本次论坛由国度天然科学基金委治理科学部、性命科学部、信息科学部以及打算与政策局结合主办，北京大学承办。论坛主席由北京...

学术讲座

Topic: Effect driven consumer research

Speaker: Hao Shen, The Chinese University of Hong Kong

Time: Friday, April 3, 10:00 - 11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine

Speaker: Kapil R. Tuli, Singapore Management University

Time: Thursday, March 19, 10:00 - 11:30 a.m. Beijing Time

Place: Room 111, Guanghua Building 2

Topic: Cool: What It Is, Why We Want It, and How It’s Changing Society

Speaker: Caleb Warren, the University of Arizona

Time: Thursday, January 22, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

Topic: Effects of Revolving Door Directors on Customer Relationship Performance in Business-to-Government Markets

Speaker: Hui Feng, Iowa State University

Time: Friday, December 26, 10:00 - 11:30 a.m. Beijing Time?

Place: Room 216, Guanghua Building 2

Topic: From Stability to Fluidity: Relational Mobility and Self-Improvement Consumption

Speaker: Yajin Wang, China Europe International Business School

Time: Friday, June 20, 9:30 - 10:30 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

Topic: The Sound of Silence: How Brand Activism Inconsistency Affects Brand Evaluation in Global Marketing

Speaker: Annie Peng Cui, West Virginia University

Time: Friday, June 20, 10:45 - 11:45 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

Topic: Nudging for Artificial Intelligence Care Management Services: Evidence from a Randomized Field Experiment

Speaker: Siliang (Jack) Tong, Nanyang Technological University

Time: Friday, June 6, 10:00 - 11:30 a.m. Beijing Time

Place: Room K05, Guanghua Building 2

Topic: The Impacts of Low-Cost Carriers: An Empirical Look at the Chinese Airline Market

Speaker: Qihong Liu, University of Oklahoma

Time: Tuesday, June 3, 2:00 - 3:30 p.m. Beijing Time

Place: Room 216, Guanghua Building 2

Topic: The Effects of Packaging Characteristics on Product Quantity Judgment

Speaker: Dengfeng Yan, New York University, Shanghai

Time: Friday, May 30, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

交谊链接

管帐系

利用经济学系

商务统计与经济计量系

金融学系

治理科学与信息系统系

组织与战术治理系

J9集团国际

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Topic: Effect driven consumer research

Topic: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine

Topic: Cool: What It Is, Why We Want It, and How It’s Changing Society

Topic: Effects of Revolving Door Directors on Customer Relationship Performance in Business-to-Government Markets

Topic: From Stability to Fluidity: Relational Mobility and Self-Improvement Consumption

Topic: The Sound of Silence: How Brand Activism Inconsistency Affects Brand Evaluation in Global Marketing

Topic: Nudging for Artificial Intelligence Care Management Services: Evidence from a Randomized Field Experiment

Topic: The Impacts of Low-Cost Carriers: An Empirical Look at the Chinese Airline Market

Topic: The Effects of Packaging Characteristics on Product Quantity Judgment

交谊链接